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Project Management
from the Top:
An Approach for
Managing Multiple Complex Projects
Cris Hagen
Robert M. Brown
It seems that more and
more work being done in companies today is performed within the context of a
“project” rather than within the context of routine work. The implications of this are many and
far-reaching, and suggest that executives, managers, and project leaders
consider three major objectives:
This article presents a
description of the current situation faced by most corporations today and
presents a high-level framework and approach for achieving these three
objectives.
Project Pandemonium
At any given point in time
of an organization’s life, there are dozens of “projects” underway – projects
that have a direct impact on short and long-term profitability. These projects can engage anywhere from half
a dozen to several hundred employees, requiring their full or part-time
attention in addition to their “regular” jobs.
Employees leading these projects range from individual contributors to
senior executives. Often there is no
single point of accountability for these competing projects other than at the
level of the CEO. And while new “special
projects” are continually initiated, often there is no way to know whether or not a
project that is already underway is attempting to address the same business
issue or problem. The
result? Project pandemonium!
An effective governance
process attempts to bring order to this chaos through performing four major
functions:
These functions should be
performed on an ongoing basis by a clearly accountable group of executives (a
Steering Committee) comprised of business “owners”, the leaders of key support
functions (IT, Legal, HR, Finance, etc.), and other subject matter experts from
Marketing, Sales, Service, Manufacturing, Supply Chain Management, etc. Acting from a clearly defined set of Guiding
Principles, their collective responsibilities should include the following,
based upon the four key functions listed above:
Because most corporations
today operate on the basis of managing multiple, diverse projects where
accountability for project outcomes is diffused and unclear, making the shift
to a more effective governance infrastructure and process represents a major
shift in both thinking and acting on the part of management. As such, it is usually a major culture change
that requires careful planning and execution.
The benefits, however, are a greatly improved focus, improved use of
scarce resources, and greater success in achieving strategic and tactical
advantage.
A Framework for
Managing Risk
Potential risk to project
success comes from a number of sources.
Therefore, a comprehensive, standardized risk assessment framework that
can be tailored to a variety of different project types affords the opportunity
to avert or mitigate those risks before they cause projects to sub-optimize or completely
blow-up.
There are essentially two
major areas of focus for assessing risk to a project. These are:
Direct Project: This includes anything that
directly related to the project team structure and composition, governance
infrastructure, hardware and software issues (if applicable), roles and
responsibilities, approach/methodology, business case, etc.
Impacted Organization: This
includes any potential impact to the “organization” (this term being broadly
defined to potentially include customers, vendors, regulatory agencies,
acquired companies, etc), and covers areas such as communication, training,
process impacts, stakeholder management, change leadership, change history,
etc.
The high-level framework
used for assessing risks to these two focus areas is depicted in the following
diagram:

Areas above the darker
lines are assessed as part of the Direct Project. Most traditional risk assessments are limited
to these areas of potential risk.
Areas below the darker
lines are assessed as part of the Impacted Organization. In our view, these areas often present the
more volatile risks that have the greater potential negative impact to the
project and the organization as a whole.
Research supports the fact that these areas contain the majority of
barriers and enablers of success.
Most projects present
potential risk from the majority of the areas depicted in the framework. However, the framework can be used in whole
or in parts depending upon the scope and nature of the project. This, in a sense, makes it completely
customized and scaleable depending on the nature of the project.
Risk Assessed
Throughout Project Lifecycle
A good risk assessment
process routinely evaluates risk at each of three major stages throughout the
project life-cycle, and should include data gathered through various means
including:
Assessment during each of
the three stages requires a slightly different focus or emphasis with some
planned overlap. The most critical
assessment stage occurs shortly after project launch because of the importance
of setting a strong project foundation.
Each assessment stage focuses on observable outcomes in the following
areas:
|
Stage One - Project Initiation |
Stage Two – Design/Development |
Stage Three – |
|
·
Project vision ·
Executive support ·
Business case ·
Functional and business requirements definition ·
Resource allocation ·
Stakeholder management plan ·
Benefits realization strategy ·
Communication ·
Project team formation ·
Change readiness ·
Training strategy |
·
Stakeholder management execution ·
Communication effectiveness ·
Implementation plannins ·
Process / Job / Organizational
impact assessment ·
Site impact assessment ·
Contingency planning ·
Project governance execution ·
Design requirements ·
Data management strategy ·
Training plans ·
Project team development and
integration ·
Benefits realization plan and
schedule |
·
Change leadership ·
Executive alignment ·
Cross-functional integration and
coordination ·
Overall implementation execution ·
Site transition plan development
and execution ·
Job impact execution ·
Training execution ·
Data conversion ·
Contingency plan execution ·
Instance management ·
·
Benefits realization achievement |
Summary:
As more and more work
performed in organizations is performed within the context of special projects,
leaders need a systematic and comprehensive approach for launching, managing,
and assessing projects to increase the chances for project success. By establishing a solid governance
infrastructure and process, and by following a systematic means for assessing
and managing project risk, corporations can achieve this goal while building
internal capability and a core competence for managing multiple, complex
projects in support of business objectives.